Data protection

Privacy Policy
 

We are delighted that you are interested in our company. Data protection is a particularly high priority for the management of buhl-paperform GmbH. It is generally possible to use the buhl-paperform GmbH website without providing any personal data. However, if a data subject wishes to make use of special services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to buhl-paperform GmbH. Through this privacy policy, our company wishes to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy informs data subjects about their rights.

As the controller, buhl-paperform GmbH has implemented numerous technical and organizational measures to ensure the most complete protection possible of the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

The privacy policy of buhl-paperform GmbH is based on the terminology used by the European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

 

We use the following terms in this privacy policy, among others:

a) Personal data

Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). A natural person is considered identifiable if they can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.

b) Data subject

A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution or other forms of provision, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling

Profiling is any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or processor

The controller or processor is the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency, or another body to which personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third party

A third party is a natural or legal person, public authority, agency or other body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

 

k) Consent

Consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

 

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:

buhl-paperform GmbH

Carl-Benz-Straße 10-12

57299 Burbach

Germany

Tel.: +49 2736 4435-0

Email: info@buhl-paperform.de

Website: www.buhl-paperform.de
 

3. Name and address of the data protection officer

The data protection officer of the controller is:

Mike Guder

IT Systemhaus vor Ort GmbH

Sonnenstraße 33-35

57078 Siegen

Germany

Tel.: +49 271 3388460-0

Email: info@systemhaus-vorort.de

Website: www.systemhaus-vorort.de

Any data subject can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.
 

4. Cookies

The websites of buhl-paperform GmbH use cookies. Cookies are text files that are stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that can be used to assign websites and servers to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.

By using cookies, buhl-paperform GmbH can provide users of this website with more user-friendly services that would not be possible without the use of cookies.

Cookies enable us to optimize the information and offers on our website for the benefit of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, users of a website that uses cookies do not have to re-enter their access data each time they visit the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie for a shopping cart in an online shop. The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping cart.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
 

 

5. Collection of general data and information

The website of buhl-paperform GmbH collects a range of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serves to avert danger in the event of attacks on our information technology systems.

When using this general data and information, buhl-paperform GmbH does not draw any conclusions about the data subject. Rather, this information is required in order to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by buhl-paperform GmbH on the one hand statistically and on the other hand with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.
 

6. Registration on our website

The data subject has the option of registering on the website of the controller by providing personal data. The personal data transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the data to be passed on to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for internal use attributable to the controller.

By registering on the website of the controller, the IP address assigned by the data subject's Internet service provider (ISP), the date and the time of registration are also stored. This data is stored because it is the only way to prevent misuse of our services and, if necessary, to enable criminal offenses to be investigated. In this respect, the storage of this data is necessary to protect the controller. This data will not be passed on to third parties unless there is a legal obligation to do so or the disclosure serves the purpose of criminal prosecution.

The registration of the data subject by voluntarily providing personal data serves the purpose of enabling the controller to offer the data subject content or services that, due to their nature, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the controller's database.

The controller shall provide each data subject with information at any time upon request about which personal data is stored about the data subject. Furthermore, the controller shall correct or delete personal data at the request or upon notification of the data subject, provided that this does not conflict with any legal retention obligations. All employees of the controller are available to the data subject as contact persons in this regard.
 

7. Email marketing and newsletter distribution

 

a) Email advertising to existing customers (Section 7 (3) UWG)

If we have received your email address in connection with the sale of a product or service, we will use it in accordance with Section 7 (3) UWG for direct advertising of our own similar products or services.

You can object to the use of your email address for this purpose at any time with effect for the future without incurring any costs other than the transmission costs according to the basic rates. To object to the sending of advertising emails, you can use the unsubscribe link contained in every email or send us a message to [unsubscribe@buhl-paperform.de].

If you have any general questions about data protection, you can contact our data protection officer at [datenschutz@systemhaus-vorort.de].

 

b) Email marketing and newsletters to interested parties (Art. 6 (1) (a) GDPR)

If you sign up for our newsletter or to receive product information, we process your personal data on the basis of your consent in accordance with Art. 6 (1) (a) GDPR.

We use the double opt-in procedure for registration. After registering, you will receive an email asking you to confirm your registration. Only after this confirmation will emails containing information about our products and services be sent.

You can revoke your consent at any time with future effect by using the unsubscribe link contained in every email or by sending us a message to [unsubscribe@buhl-paperform.de].

After your revocation, your contact details will be immediately deleted from our distribution list, provided that there are no legal retention obligations to the contrary.

 

c) Mailing service provider

We may use an external mailing service provider to send email marketing messages. We have a data processing agreement with this provider in accordance with Art. 28 GDPR.

The shipping service provider processes the data exclusively in accordance with our instructions and within the framework of the applicable data protection laws.

The systems used log the registration and confirmation as part of the double opt-in procedure in order to be able to prove compliance with the legal requirements.
 

8. Newsletter tracking

The newsletters of buhl-paperform GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Using the embedded tracking pixel, buhl-paperform GmbH can recognize whether and when an email was opened by a data subject and which links in the email were accessed by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the controller in order to optimize the newsletter dispatch and to better tailor the content of future newsletters to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled to revoke their separate declaration of consent given via the double opt-in procedure at any time. After revocation, this personal data will be deleted by the controller. buhl-paperform GmbH automatically interprets unsubscribing from the newsletter as revocation.
 

9. Contact option via the website

Due to legal requirements, the website of buhl-paperform GmbH contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject to the controller is stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

 

10. Routine deletion and blocking of personal data

The controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage or if this has been provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the storage purpose no longer applies or if a storage period prescribed by the European Directive and Regulation or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
 

11. Rights of the data subject

a) Right to confirmation

Every data subject has the right granted by the European Directive and Regulation to request confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right of confirmation, they may contact an employee of the controller at any time.

b) Right to information

Every person affected by the processing of personal data has the right granted by the European Directive and Regulation to obtain, at any time and free of charge, information from the controller about the personal data stored about them and a copy of this information. Furthermore, the European Directive and Regulation grants the data subject the right to information about the following:

o the purposes of the processing

o the categories of personal data being processed

o the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations

o if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration

o the existence of a right to rectify or erase personal data concerning them or to restrict processing by the controller or a right to object to such processing

o the existence of a right to lodge a complaint with a supervisory authority

o if the personal data is not collected from the data subject: all available information about the origin of the data

o the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

Furthermore, the data subject has the right to obtain information on whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information on the appropriate safeguards in connection with the transfer.

If a data subject wishes to exercise this right of access, they may contact an employee of the controller at any time.

c) Right to rectification

Any data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain the rectification of inaccurate personal data concerning them without undue delay. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing, including by means of a supplementary statement.

If a data subject wishes to exercise this right of rectification, they may contact an employee of the controller at any time.

d) Right to erasure (right to be forgotten)

Every person affected by the processing of personal data has the right granted by the European legislator to request that the controller erase personal data concerning them without undue delay, provided that one of the following reasons applies and insofar as the processing is not necessary:

o The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.

o The data subject withdraws their consent on which the processing was based in accordance with Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal basis for the processing.

o The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.

o The personal data has been processed unlawfully.

o The erasure of the personal data is necessary for compliance with a legal obligation in Union or Member State law to which the controller is subject.

o The personal data has been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

If one of the above reasons applies and a data subject wishes to have personal data stored by buhl-paperform GmbH deleted, they can contact an employee of the controller at any time. The employee of buhl-paperform GmbH will ensure that the deletion request is complied with immediately.

If the personal data has been made public by buhl-paperform GmbH and our company is obliged to delete the personal data as the controller in accordance with Art. 17 (1) GDPR, buhl-paperform GmbH shall take appropriate measures, taking into account the available technology and implementation costs, including technical measures, to inform other controllers who process the published personal data that the data subject has requested these other controllers to delete all links to this personal data or copies or replications of this personal data, unless the processing is necessary. The employee of buhl-paperform GmbH will take the necessary steps in each individual case.

 

e) Right to restriction of processing

Any person affected by the processing of personal data has the right granted by the European legislator to request the controller to restrict processing if one of the following conditions is met:

o The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the

accuracy of the personal data.

o The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests the restriction of the use

of the personal data.

o The controller no longer needs the personal data for the purposes of the processing, but the data subject needs it for the

establishment, exercise, or defense of legal claims.

o The data subject has objected to the processing pursuant to Art. 21 (1) GDPR and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject.

If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by buhl-paperform GmbH, they may contact an employee of the controller at any time. The employee of buhl-paperform GmbH will arrange for the restriction of processing.

f) Right to data portability

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6 (1) (a) GDPR or Art. Furthermore, when exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to obtain the transfer of the personal data directly from one controller to another controller.

Furthermore, when exercising their right to data portability pursuant to Art. 20 (1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

To assert the right to data portability, the data subject may contact an employee of buhl-paperform GmbH at any time.

g) Right to object

Any person affected by the processing of personal data has the right, granted by the European legislator, to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.

In the event of an objection, buhl-paperform GmbH will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing serves to assert, exercise, or defend legal claims.

If buhl-paperform GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing purposes. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to buhl-paperform GmbH processing their data for direct marketing purposes, buhl-paperform GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right to object, on grounds relating to their particular situation, to the processing of personal data concerning them carried out by buhl-paperform GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

 

To exercise the right to object, the data subject may contact any employee of buhl-paperform GmbH or another employee directly. The data subject is also free to exercise their right to object in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

h) Automated individual decision-making, including profiling

Every person affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is not necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is made with the explicit consent of the data subject, buhl-paperform GmbH shall take appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain human intervention on the part of the controller, to express their point of view and to contest the decision.

If the data subject wishes to assert rights relating to automated decisions, they may contact an employee of the controller at any time.

i) Right to revoke consent under data protection law

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to revoke consent to the processing of personal data at any time.

 

If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the controller at any time.
 

12. Data protection in job applications and the application process

The controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits the relevant application documents to the controller by electronic means, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted three months after notification of the rejection decision, provided that no other legitimate interests of the controller prevent deletion. Other legitimate interests in this sense include, for example, the burden of proof in proceedings under the General Equal Treatment Act (AGG).
 

13. Data protection provisions on the use of Facebook

The controller has integrated components of the Facebook company into this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the Internet community to provide personal or company-related information. Facebook allows users of the social network to create private profiles, upload photos, and network via friend requests, among other things.

 

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website operated by the controller is accessed, on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at developers.facebook.com/docs/plugins/. As part of this technical process, Facebook receives information about which specific subpage of our website is visited by the data subject.

If the data subject is logged into Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject visits each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the person clicks on one of the Facebook buttons integrated into our website, for example the “Like” button, or if the person posts a comment, Facebook assigns this information to the person's personal Facebook user account and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged into Facebook at the same time as visiting our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before visiting our website.

The data policy published by Facebook, which is available at de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains the settings options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.
 

14. Privacy policy on the use of Google AdSense

The controller has integrated Google AdSense into this website. Google AdSense is an online service that enables the placement of advertisements on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party websites to match the content of the respective third-party website. Google AdSense allows interest-based targeting of the internet user, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is able to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google AdSense component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and commission settlement. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently enable commission settlements.

 

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting in the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the data subject's information technology system. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, which allows a statistical evaluation to be carried out. Using the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by a data subject and which links were clicked on by the data subject. Tracking pixels are used, among other things, to evaluate the visitor flow of a website.

Google AdSense transfers personal data and information, including the IP address, which is necessary for recording and billing the advertisements displayed, to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties. Google AdSense is explained in more detail at this link: www.google.de/intl/de/adsense/start/.
 

15. Data protection provisions regarding the use of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) into this website. Google Analytics is a web analytics service. Web analysis is the collection, gathering, and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about which website a data subject came to a website from (so-called referrer), which subpages of the website were accessed, or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and to analyze the cost-benefit ratio of Internet advertising.

 

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. This addition is used by Google to shorten and anonymize the IP address of the data subject's Internet connection if access to our website is from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information obtained to evaluate the use of our website, to compile online reports for us showing the activities on our website, and to provide other services related to the use of our website.

Google Analytics places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By placing the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website operated by the controller and on which a Google Analytics component has been integrated is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently enable commission settlements.

The cookie is used to store personal information, such as the access time, the location from which access originated, and the frequency of visits to our website by the data subject. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

 

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information relating to visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the data subject's information technology system is deleted, formatted, or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google's applicable privacy policy can be found at www.google.de/intl/de/policies/privacy/ and at www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link www.google.com/intl/de_de/analytics/.

This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have Google create cross-device reports (known as “cross-device tracking”). If you have activated “personalized ads” in your Google account settings and linked your internet-enabled devices to your Google account, Google can analyze user behavior across devices and create database models based on this behavior, provided that you have given your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR (see above). This takes into account the logins and device types of all site visitors who were logged into a Google account and performed a

 

conversion. Among other things, the data shows on which device you first clicked on an ad and on which device the associated conversion took place. We do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option of deactivating the “personalized ads” function in your Google account settings and thus turning off cross-device analysis. To do this, follow the instructions on this page: support.google.com/ads/answer/2662922 You can read more about Google Signals here: support.google.com/analytics/answer/7532985

 

16. Privacy policy on the use of Google Tag Manager

This website uses Google Tag Manager. This service allows website tags to be managed via an interface. Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. Google Tool Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, it remains in place for all tracking tags, provided they are implemented with Google Tag Manager.
 

17. Privacy policy on the use of Google Fonts

Google Fonts allows us to use fonts on our own website without having to upload them to our own server. Google Fonts is an important component in maintaining the high quality of our website. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the low file size ensures fast loading times. Furthermore, Google Fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems, and mobile devices can lead to errors. Such errors can sometimes distort the appearance of text or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all popular browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

 

We therefore use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible. According to Art. 6 (1) f lit. F GDPR, this already constitutes a “legitimate interest” in the processing of personal data. In this case, “legitimate interest” refers to both legal and economic or ideological interests that are recognized by the legal system.

When you visit our website, the fonts are downloaded via a Google server. This external call transmits data to the Google servers. This also allows Google to recognize that you or your IP address has visited our website. The Google Fonts API was developed to reduce the collection, storage, and use of end-user data to what is necessary for the efficient provision of fonts. API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector. Google Fonts stores CSS and font requests securely with Google and is therefore protected. Google can determine the popularity of the fonts based on the usage figures collected. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. BigQuery is a Google web service for companies that want to move and analyze large amounts of data.

However, it should be noted that every Google Font request automatically transmits information such as IP address, language settings, browser screen resolution, browser version, and browser name to Google's servers. It is not clear whether this data is also stored, nor is this clearly communicated by Google. Google stores requests for CSS assets on its servers, which are mainly located outside the EU, for one day. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google's goal is to improve the loading time of websites. When millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.

 

18. Privacy policy on the use of Google Remarketing

The controller has integrated Google Remarketing services into this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to Internet users who have previously visited the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to display interest-relevant advertisements to the internet user.

The operating company of Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By placing the cookie, Google is able to recognize visitors to our website when they subsequently visit websites that are also members of the Google advertising network. Each time a website is accessed on which the Google Remarketing service has been integrated, the internet browser of the data subject automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as the IP address or the surfing behavior of the user, which Google uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information, such as the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting in the Internet browser used would also prevent Google from setting a cookie on the data subject's information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

Further information and Google's applicable data protection provisions can be found at www.google.de/intl/de/policies/privacy/.
 

19. Data protection provisions on the use of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to redistribute such data on other social networks.

The operator of Instagram's services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this website operated by the controller is accessed, on which an Instagram component (Insta button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. As part of this technical process, Instagram receives information about which specific subpage of our website is being visited by the data subject.

 

If the data subject is logged into Instagram at the same time, Instagram recognizes which specific subpage the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned. If the person concerned clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it will be assigned to the personal Instagram user account of the person concerned and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged into Instagram at the same time as visiting our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before visiting our website.

Further information and the applicable data protection provisions of Instagram can be found at help.instagram.com/155833707900388 and www.instagram.com/about/legal/privacy/.
 

20. Data protection provisions regarding the use of YouTube

The controller has integrated components from YouTube on this website. YouTube is an Internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate, and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete films and television programs, as well as music videos, trailers, or videos created by users themselves, can be accessed via the Internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website operated by the controller is accessed, on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google become aware of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website the data subject is visiting when they access a subpage that contains a YouTube video.

This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject. YouTube and Google receive information via the YouTube component that the data subject has visited our website whenever the data subject is logged into YouTube at the same time as visiting our website; this occurs regardless of whether the data subject clicks on a YouTube video or not.

If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before visiting our website.

The privacy policy published by YouTube, which is available at www.google.de/intl/de/policies/privacy/, provides information about the collection, processing, and use of personal data by YouTube and Google.
 

21. Legal basis for processing

Art. 6 I lit. a GDPR serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary for the

 

the implementation of pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and their name, age, health insurance details, or other vital information had to be passed on to a doctor, hospital, or other third party. In this case, the processing would be based on Art. 6 I lit. d GDPR. Finally, processing operations could be based on Art. 6 I lit. f GDPR. This legal basis covers processing operations that are not covered by any of the above legal bases if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not prevail. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 GDPR).

 

22. Legitimate interests in processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of all our employees and our shareholders.
 

23. Duration for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment of the contract or for the initiation of a contract.
 

24. Legal or contractual requirements for the provision of personal data; Necessity for the conclusion of a contract; Obligation of the data subject to provide personal data; Possible consequences of non-provision

We would like to inform you that the provision of personal data is in some cases required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contractual partner). In some cases, it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which we must then process. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will explain to the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.
 

25. Existence of automated decision-making

As a responsible company, we refrain from automatic decision-making or profiling.